How to Get the Most Out of Our Service (Onboarding)

November 16, 2021
How to Get the Most Out of Our Service (Onboarding)

If you buy a product or service, you want to get your money’s worth, right?

With OutreachPete, we guarantee you will receive one of the best link building experiences on offer at a very competitive price. Our services aren’t to be missed, especially when obtaining high-quality backlinks has become an essential part of climbing search engine rankings.

But what surprises some of our clients is the input they can provide when selecting and submitting their website data. Providing the correct data and choosing the right strategy to follow can be tough, especially when making the wrong choices can end in little to no improvements at best and Google penalties at worst, but we do offer additional services to help with these areas, too.

Therefore, we here at OutreachPete thought it would be beneficial for everyone if there was a guide to onboard you as to how to use our services to the fullest.

 

1 – Getting Started

Once you have created an account, you can begin the order process. This will be easier if you have thought through and planned out your chosen data – we will discuss choosing the correct data later in this article. It would also be beneficial to understand what our order process entails.

In order to show you what it looks like to place an order with us, I have gone through the stages myself as if I were a client. This will give you a step-by-step guide of what to expect when you place your order with us.

 

After signing into your account, click the “Buy Services” button to begin your order. You will then choose between the services we offer.

 

Pay-As-You-Go vs Subscription

Firstly, you need to consider if you would like buy links as you need them or would prefer a monthly subscription of links.

 

You can select pay-as-you-go or subscription link building. After making this choice, you will be required to choose a link tier (Medium, High or Platinum) if you select pay-as-you-go or a subscription package (Micro, Small, Medium, Large or Enterprise).

 
We offer both pay-as-you-go link building and subscription packages; the latter of the two are presented at discounted rates.

The subscription packages are perfect for agencies who have multiple clients.

 

The above options are the subscription packages you can choose from. Each one offers a different number and variation of links. Once you have chosen the monthly subscription package you want to buy, simply click the “Add to basket” button.

 
The word count for each article is 500, but this can easily be increased to 750 words or even 1,000 words, as shown below.

 

If you have chosen pay-as-you-go and you have selected the link tier you want to buy, you can choose the word count from the drop-down menu – the options are 500, 750 and 1,000 words (the latter two require an additional fee) – then click “Add to basket”. You will also be given the option to increase the word count of the links in your subscription package, if that is the service you have chosen.

 
Opting for a higher word count allows our writers to go more in-depth into the topic as well as ensuring the content appears natural. This also opens up opportunities for higher quality placement sites, which have minimum word count requirements for article submissions.

 

The Different Link Tiers

The second stage of the ordering process is to choose the type of standard of link you would like to buy.

At OutreachPete, we have three different link tiers on offer. Each tier has its own specifications, which means the sites chosen must meet certain guidelines if we are to use it for publication.

To sum it up quickly, the tiers are as follows:

  • Medium – DA 20-34, Minimum Traffic 100+
  • High – DA 35-44, Minimum Traffic 300+
  • Platinum – DA 45+, Minimum Traffic 500+

 
To reiterate, the traffic levels of each of the three tiers as shown above are the absolute minimum you will receive. We have calculated the average traffic of all the sites in our database in each tier, and these are the levels:

  • Medium – Traffic 1,956
  • High – Traffic 4,400
  • Platinum – Traffic 24,056

 
This shows that your website is guaranteed to be published on a blog with high levels of readership.

However, we shall go into a little more depth to what the DA and traffic of these three link tiers means for your order.

The DA, or Domain Authority, is a ranking score calculated by Moz to estimate the likelihood of a site’s search engine rank; the higher the score, the more chance of ranking. Moz evaluates various factors, like root domains as well as the total number of links, in order to form the DA.

In regards to the traffic, this number is based from the organic traffic levels provided by Ahrefs. We are constantly monitoring the level of traffic for all sites we work with to ensure the blogs are in the correct tiers.

As DA and traffic can increase and decrease, blogs can switch between tiers if required. If sites become unresponsive or no longer post regularly, we will not pitch articles to them.

It is our guarantee that we work with the best quality and most relevant sites, to ensure the best results for our clients.

 

What Data Do We Require?

For this stage of placing an order, you are required to provide us with the chosen URL of the webpage you wish to link to as well as the anchor text. How many you need to submit depends on how many thinks you have bought; if it is a subscription or if it is a pay-as-you-go order.

For those who are slightly unsure about SEO and link building, the URL will be the webpage you want to create links to. This might be the homepage of your site, a product or service page or even a blog post.

The anchor text is the word or phrase you would like your website to rank for. This might be the name of your brand or site, the URL you are linking to, or a keyword your site is associated with.

When it is time to submit your data, you can also provide any other details you believe are essential to your link building campaign. In our order process, there is an additional text box for special requirements (content and/or site screening, specific websites, etc.) that you may use.

 

When you are entering your data, you will need to fill all rows supplied. If this is a pay-as-you-go order (as shown above), then the number of rows you need to complete will depend on how many links you have bought. A subscription order will also have multiple rows depending on which package you have chosen.

 
To learn more about the data you should provide when placing an order with us, keep reading or jump to the strategy section of this article.

 

What to Expect Throughout the Order Process

After paying you order and receiving confirmation, we will begin to work on your order. If you have chosen to screen the site allocations and/or content, you will be notified at those stages by a member of the team.

After the information is added to our work queue, our researchers will begin to allocate relevant blogs to your data. Each link you have provided us with will be given a website; this website will fit the guidelines set out by your chosen tier. All placements are doublechecked by the team to ensure the allocated site is a suitable match to the client’s data.

Thirdly, a writer, or writers if necessary, will be assigned to your order. The writer will pitch article topics to our team before beginning, and will proceed once given approval. Each article written will be absolutely fresh; the content will also be formed from the client’s data, due to our guarantee of no link insertions.

Once the content is finished and has been checked by our team, and has been approved by you (if requested in your order), we will pitch the article to the chosen blog. If well received, your link will be published.

Only after the published article has been checked, ensuring your link is dofollow and the content is correct, we will deliver the live link. You can expect live links to be delivered in a thread on your order page within two to four weeks of you first placing your order.

Throughout the entire order process, members of our team will be on hand to answer any queries and provide updates if required.

 

2 – Choose Your Strategy

This is one of the most important aspects of link building; it can make or break your link building efforts’ success. By creating an effective strategy, the link building process will be as smooth as it can be, and you are much more likely to benefit from positive results.

If you are unsure how to create the perfect strategy, you can request a strategy call with one of our experts, who will advise you on the course of action you should take.

 

Page Selection

Choosing which webpage you want to create a link to depends on a variety of elements. Below, you can see the reasons why you would select a certain page of your website; including the homepage, product or service pages, and so on.

 

  • Homepage

If you choose to build links to your homepage, there can be an overflow of link value – also known as link juice or link equity – to your subpages. The more authority from the publication blog, the more powerful the backlink to the homepage will be, and the more pages will benefit from the value. This overflow of value will not be replicated if you build links to inner pages; the value would not impact as many other subpages as it would if it were linked to the homepage.

 

Homepage
The link value of building backlinks to a homepage can overflow to subpages.

 
But building links to your website’s homepage can also help ensure the backlinks to your site look organic. If you think about it, most pages on a website are found on the homepage, so chances are you would have to go through the homepage to get to the other pages. This means there is less risk of Google becoming suspicious about an increase in backlinks to inner pages without any to your homepage.

Some website owners don’t build links to their homepage due to the lack of keyword optimization; they prefer to direct link juice to the pages they wish to rank for.

 

  • Product/Service Page

If you sell products on your website, or if you have a service that can be bought, then building links to that page means it is possible to make extra sales. By linking directly to a sales page, that page receives 100% of the link juice. It’ll rank higher and more people are likely to see it if it is pushed closer to the number one spot on Google.

 

Services Page
If you have a particular product or service you wish to highlight, you can link to that specific page.

 
However, remember that success can vary if you are building links to a product page. This is due to some product pages being removed once the product sells out or is delisted. A common example of this would be seasonal clothing; there is very little point paying for links to the page of a winter clothing item if that item will be removed within a month or two. It’s a waste of money, and you or your client could have used that budget elsewhere.

 

  • Category Page

Instead of linking to a specific product, you can always choose to build a backlink to the category page that product appears in. Taking the winter clothing item example again – let’s say it was a knitted scarf – you could build a link to the clothing accessories page of your website. This category page is unlikely to be removed or delisted due to the continuous sale of clothing accessories.

Potential customers will still find the knitted scarf on that page for as long as that item is available, and the site owner will not lose money from linking to a soon-to-be-deleted page. The products themselves won’t receive as much link equity, which might be a downside depending on your overall goal.

 

Category Page
Linking to a category page, like this one, ensures there are none of the complications of linking to a product page.

 

  • Blog Post Page

Whereas linking to a product or service page is seen as commercial link building, you can also build links to more informational pages, such as a blog post. This can be a good choice if you have a website on a particularly rare niche or you are very knowledgeable about the industry.

 

Blog Post
It is possible to link to a blog post, like this one on OutreachPete.com.

 

Anchor Text Selection

The anchor text you select is also reliant on several factors, including the page you have chosen to link to.

There are also some concerns to keep in mind when choosing your anchor text. It is widely known that Google has cracked down a lot tighter on agencies and companies who do not use caution during the link building process.

 

  • Branded anchor text

Using a branded anchor text – the brand or company name – is a good choice for a newly established website looking to increase brand awareness; this is also the same for naked URL anchors.

A branded anchor is considered “natural”. Other natural anchor texts include the naked URL, “click here”, “read more” and so on.

 

  • Naked URL

As previously mentioned, choosing to use a naked URL – the webpage link, like www.webpagelink.com – can help a young website improve their brand awareness.

 

  • Exact match anchor text

This is exactly what it sounds like. An exact match anchor text reflects the content found on the linked page. This should also be the term you want to rank for. For example, if you run a car rental dealership in New York and wish to rank a page as “rental cars ny”, then this would be your chosen anchor text.

Exact matches can be risky, however. “Rental cars ny” does not appear to be natural in an article, so it can be a red flag to Google. It can disrupt the flow of the article; this could be fixed by adding “in” and using uppercase for “NY” to change it to “rental cars in NY”.

 

  • Partial match anchor text

Again, this type of anchor text is exactly what it sounds like. You take the term you want to rank for and add a little variation to it. To use the “rental cars ny” example once more, this would be extended to “how to find rental cars ny” if a partial match anchor was the client’s preference.

But again, you might want to consider the corrections advised previously in the exact match explanation.

 
If you are not well versed in SEO and link building, choosing which anchor text you want can be a tricky decision. In short, it comes down to the site you are working with and the results you want to achieve.

The age of your website is important to consider. If you have a freshly created site, the authority is likely to be non-existent. This means there is no trust built between your site and Google, so this is where you want to begin. A new website needs to become established, so using branded anchor texts and naked URLs will be more effective than keywords; the competitors for keywords will be stronger and much more established, so it is best to focus your efforts on your brand specifically.

On the other hand, if you have an established website, you have a lot more anchor text potential. The strategy you choose will come down to the type of results you want to see. While keyword heavy links provide quick results, they can dwindle just as quickly due to changes in user intent and competition as well as Google algorithm updates. If you want results that will last, you should consider a mix of brand anchor texts and partial matches; the results might be slower in building, but sustaining them will be easier.

But, that being said, there is no set rule; different agencies and resources will state what they believe to be a “safe ratio” for specific anchor texts, but it is variable.

To be honest, this is an area that depends on the site and the industry. There are some industries and niches that Google is lenient with, so we advise looking at the top ten players in your industry to research the anchor texts they use. This will give you an insight into what Google is allowing in your niche. If you would like an extra hand at this stage, we have experts on hand to help; just get in touch and a member of the team will advise as necessary.

 

3 – Timeframe for Ranking Improvements

As the saying goes, Rome wasn’t built in a day. Your website won’t often suddenly gain success overnight, but beginning the link building process is a step in the correct direction if the right strategy is executed.

There are a number of factors that can affect the timeframe for results, and not all of them can be controlled.

 

How established is the site you’re working on?

A brand-new launched site needs time to become established in Google and will usually take six and nine months to see full traction from links. It is the lack of trust between the site and Google that can cause this, although there has been some speculation on this subject.

Some webmasters believe that Google created Sandbox, which is the period of time that new sites must go through before it can begin to rank higher and go over the limit the search engine is believed to have made. This time period could be weeks or months.

But Google has never confirmed the existence of Sandbox.

 

How much competition is there for the keyword you’re trying to rank for?

The keyword difficult is an aspect of link building you must remember when selecting the anchor text you wish to rank for. If you choose a particularly difficult keyword – for example, say you are a dentist in New York and you want to rank for “NY dentist”, this will be one of the toughest terms to see results in due to the location and the industry – results will be slower.

However, if you are wanting to improve the ranking of your brand name, this can be easier due to the lack of competition; assuming you are the only company or website with this name.

 

What position are you currently ranking in?

Your current ranking position also effects how quickly you will see results from building links. If you are further down the search engine results, it might take longer to reach your desired position.

This doesn’t mean that the entire process will be slow; your site might move fairly quickly up the ranks at the beginning, due to the lower quality of competition. It just might become tougher as your competitors become more established as you improve in the rankings.

 

What tier and quantity of links have you ordered?

It should be clear that the most effective results are produced by the Platinum tier links; the authority of the placement sites used in this tier are the strongest.

The quantity of the links you have ordered can also change the timeframe for results. Buying one Medium tier link is unlikely to make much of a difference, but buying ten will see more of a shift. This amount of Platinum tier links will see even more improvement, especially if it as part of a monthly subscription.

 

Is the competition actively building links as well?

If your competitors are building links, and have been for some time, this will factor into how quickly you see results. The number of links you build will have to catch up with those made by your competition, and then you will have to overtake their amount of links to beat them in the rankings.

If you are struggling with the link building strategy or the timeframe you can expect for results, get in touch with our team here to receive a custom ranking roadmap. This will advise you on the tasks you should be completing and when, to see improvements in your link building efforts.

Now that you understand the order process and how to get the most out of OutreachPete, let’s begin building your links!

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