Casino Link
Building Services

Online gambling is the fastest growing form of gambling!

Do you want your casino website to benefit from
more players? Then you’d better use OutreachPete!

Online gambling is said to be the fastest growing form of gambling, with almost 3,000 casino websites according to the American Gaming Association (AGA).

But the sheer volume of gambling companies now on the internet not only means it is an extremely competitive market, it is far tougher to gain a valuable online presence. For any iGaming and casino companies looking to stand out in the market, considering the help of a reputable SEO service is a step in the direction of online success.

OutreachPete is one of the leading link building services in the industry. With competitive prices and proven success for casino clients, we offer the safest method of building traffic and climbing search engine rankings.

If you use our casino link building services services, you and your website will benefit by being the first to appear in the search engines, before your competitors. This has the potential to increase your website’s users as your website will more visible and easier to access. 

We will work with you to ensure your website is presented to the widest possible market. Not only will there be an increase the traffic to your site and an improvement to the site’s rank, we manage this by focusing on relevancy more than anything else. This guarantees you safe and long-term results.

The gambling industry online has become incredibly competitive; by using our casino link building services, you can be sure your internet presence is on the right track to being the strongest it can be.

How Does OutreachPete's Casino Link Building Services Work?

Link building is more successful if the focus is on quality rather than quantity. Our clients are encouraged to aim for relevant link building, instead of building thousands of low-quality backlinks, as this provides lasting results.

As one of the leading link building services in the industry, we have extensive experience of link building within the gambling industry and a proven track record of improving our casino clients’ search ranking. With us on your side, you too could benefit from our link building expertise.

Although we use the same link building strategy for all niches, the process of contacting and pitching to bloggers can take more time when working with casino, betting, gambling and iGaming clients. Due to the nature of these websites, some bloggers are unwilling to publish the content.

1. Sign Up & In

  • Simply sign up and log into our client dashboard.

  • Choose your preferred package and provide data relevant to your casino website (URLs, anchor text and additional instructions if necessary).

  • Once confirmed, we’ll get started on your order.

2. Casino Content Creation

  • Our writers will produce high-quality, bespoke content relevant to the casino niche.

  • Content begins at 500 words, but can be increased for a higher price, and will include your gambling site’s link.

  • Additional backlinks from non-competing casino websites will also be included in the piece.

  • We guarantee you will be the only client link in each post.

3. Blogger Outreach

  • We will find relevant, high authority blogs that allow gambling-related guest posts to publish your piece.

  • To ensure the link has the highest possible positive impact, we quality check every blog we work with.

  • Due to the extra effort it takes to place casino-related links and content, this step can take slightly longer than links related to other niches.

4. Delivering the Casino Links

  • Your successful link placements will be delivered as and when they are completed.

  • We aim for a quick turnaround on orders; in rare cases, our casino link building campaigns might go over our usual 2-4 weeks.

Why Use Our Casino Link Building Blogger Outreach

With OutreachPete, your SEO efforts are in good hands. Our team go the extra mile to ensure quality backlinks with sustainable results for our casino clients. We offer a variety of link packages and work with all budgets to achieve the best results possible, but you will receive the same care no matter which link tier you choose.

If you choose to use our casino link building service, your website will benefit from increased traffic, increased brand awareness and improved rankings. Our SEO services do not disappoint.

Creating Super Relevant Casino Content

Our writers are native English speakers and university educated, which allows us to produce the highest quality content. The writers create unique content, tailored to the gambling and iGaming industry to ensure the best results for our clients. 

By writing our own content, we can guarantee no client links are inserted into old content.

Also, the content is not just placed on any old blog; we have a team of researchers who find blogs that are related to gambling and casinos. This is a vital stage in our strategy because content will be more likely to be accepted by the blogger if it fits their website.

Finding the Best Authority Placements

We follow the safest and most effective way of casino link building to ensure traffic continues growing organically over time.

While other outreach services ask bloggers to insert their client’s link into old content, we never do. We pride ourselves on our content production, which is always new and relevant. Our published content is often found on the blog’s homepage, shared on social media and read by real people with an interest in online gambling.

Our casino backlinks are indexed quicker, gain more pagerank and are published in a relevant post targeting your niche.

Providing Long-Term Value

We work with long-term value in mind for our online casino clients. This means no tricks, just white hat link building techniques.

While black hat techniques may offer instant results, they are very difficult to sustain. As a result, we encourage clients to use our proven techniques, which are reliable and, above all, safe.

Guaranteeing Great Service

We are a team of SEO specialists dedicated to providing the best value to our casino and gambling clients as well as keeping them safe. We are always on hand to offer our advice and assistance, should you need us.

You can read our service level guarantee here.

Casino Link Building Pricing

Most online casino companies that wish to increase their rankings and gain more traffic have a large budget to spend on adverts as well as link building. 

If you choose our casino link building services, we can guarantee reputable websites with organic traffic at competitive costs. Our slightly higher prices reflect the increased time and effort it takes to secure placement for gambling links.


per link

DA 20-34

100% Genuine Outreach
Real Sites With Real Traffic
Content Writing Included
You Select URL & Anchor Text
Turnaround 14-28 days


per link

DA 35-44

100% Genuine Outreach
Real Sites With Real Traffic
Content Writing Included
You Select URL & Anchor Text
Turnaround 14-28 days


per link

DA 45+

100% Genuine Outreach
Real Sites With Real Traffic
Content Writing Included
You Select URL & Anchor Text
Turnaround 14-28 days

Take a look at our testimonials from previous clients and case studies here.

If you are interested in buying a subscription for casino and iGaming links, please contact us to request a quote.

The Benefits of Using Blogger Outreach Casino Link Building Services

Increased Rankings for Casino Websites

Long-term results are what you’re after, and that’s what we have to offer.

We use white hat link building strategies to provide results that will make vital improvements to your Google rankings. Your gambling website will receive more attention the higher it appears in the search engine. 

We are the best solution for agencies and marketers who are looking for a trustworthy outsourced iGaming link building service at a competitive price, and that’s only one of the reasons why you should choose us.

High Trust Backlinks From Relevant Sites

To give you the best possible results without risking Google penalties, we run thorough audits of every website we work with; including the DA, DR, traffic patterns, spam score and rankings, all of which we believe are critical elements of the link building strategy.

As a white hat link building service, we only use ethical methods to build outbound links. This ensure you and your site will remain safe throughout the entire link building process.

Minimal Footprints

There are no guest posts or sponsored tags with OutreachPete, and we do not insert client backlinks into articles already posted on blogs.

Your gambling content will be completely fresh created by our writers and published by the website staff. This will keep your backlinks from being detected by ranking algorithms and you from being penalised by Google.

Social Engagement

By working with real blogs, your post will be given a relevant audience of people who have already shown an interest in online casinos, betting and gambling sites. This means readers are more likely to engage with your content.

Some of our bloggers will even share our articles on their social media channels, too!

Consultancy & Advice

If you sign up to a monthly package for building links back to your casino website, not only will you receive links consistently, we also assign an account manager to your subscription. Rest assured, your account manager will be trustworthy and dedicated to your orders.

This expert will advise you on the best URL and anchor text selection as well as link velocity; this would be the ultimate advantage to get ahead of your competitors in the online casino industry. They will customise the data to your business needs; for example, if you wish to attract customers who are local to you and your casino, your account manager might suggest including your location in the anchor text.

Your account manager will work in the background to ensure the link building process goes smoothly.

These monthly link building packages are often discounted, which will help you save money on building white hat links to your gambling website.

Contact us today to request a quote for casino link building subscription packages.

Revenue Growth

As part of the betting and iGaming industry, you know that the competition is high for an online presence. More and more gambling companies have moved to provide digital casinos and gaming.

We will help you increase your brand awareness by focusing on building quality backlinks to your website, which will ultimately increase your revenue and give you more time to grow your online gambling business.

What Types of Casino Links Can You Expect?

OutreachPete will only ever provide in-content editorial backlinks to our casino link building clients. We do not follow black hat link building techniques or offer link insertion. We respect Google’s rules and regulations, which is a critical element of gaining success in the rankings.

Our strategies stick by that of white hat link building to avoid being penalised by Google; we follow the guidelines set out by the search engine and work to improve the user experience. This includes creating unique and relevant gambling content to a high standard as well as only including quality backlinks related to the niche.

By using this SEO strategy in the online casino market, the results are more likely to be sustainable and organic. Our team puts a lot of effort into making sure our strategies will provide Google with a reason to rank you for a longer period of time.

If high quality links and lasting results are what you want for your online gaming business, then it’s time to start your link building journey with OutreachPete.

The Types of Websites We Use for Casino Link Building

For our casino clients, we guarantee that we will only work with blogs that have been checked for several quality measures and metrics.

To carry out the quality checks on blogs, we use various software, like Ahrefs, Moz and Semrush. If the website meets our guidelines for the type of link or package, then we will use it. Our team determines this by using the software to answer the following questions:

There are three separate cut-off points for the DA of the blogs we work with; this is dependent on the link tier the client has bought.

  • Medium tier links will be allocated sites with a DA between 20 and 34.
  • High tier links will be allocated sites with a DA between 35 and 44.
  • Platinum tier links will be allocated websites with a DA of 45+.

Similar to DA, the organic traffic levels a website needs will depend on the chosen link tier.

  • Medium tier sites will have an organic traffic level of 100+.
  • High tier sties will have a level of 300+.
  • Platinum tier websites will have an organic traffic level of at least 500.

We are able to view the site’s traffic by country.

So, if you are based in the UK, for example, we can work to narrow down the sites to ones with UK traffic.

Unfortunately, we are unable to narrow this down further by city and other aspects of target audience. However, we can use the blog’s content to conclude the type of people who would read the articles.

If a client already has a backlink from a site, we will not select that website for their order.

We can see this by researching previous links built for a client using Ahrefs.

We will only use sites that provide dofollow links; Google is more likely to recognise this type of link.

It is a useful tactic in SEO as authority, or “link juice”, is passed to the client’s site from the placement blog.

We will not use a website if it is spammy. To avoid blogs with a lot of spam content, we look out for:

  • Page errors, broken links, etc.
  • Keyword stuffing and over optimization
  • No or very little original content
  • Lots of adverts

We will never use a blog if it includes articles labelled as “sponsored” or “guest posts”. This also includes disclaimers of affiliate links.

By ensuring there are already backlinks to casino, betting and/or gambling websites, we know the blogger will accept our content. 

It also guarantees that there are readers who have an interest in this niche.

Here are the categories of websites we use for link building in the casino and betting niche:

Gaming Sites
Sports Sites (This is specifically for sports betting websites)
Tech Sites
Lifestyle Sites

Our team will only use the best quality websites for casino link building. However, it is important to remember that the success of our casino link building services relies on both the publishing site and the client’s website content and structure.

OutreachPete’s blogger outreach services are designed to help your betting site by achieving the best possible position in the search engines; the goal is to get and stay ahead of your competitors. It is vital that the casino client ensures the website is not only visible, but highly visible.

Potential customers will be much more attracted to a well organised gambling website.